Tourism Management Certificate (TMC) Practice Exam

Which generation seeks visible efforts of social responsibility in hospitality?

1. Baby Boomers

2. Millennials

3. Generation X

4. Silents

The correct answer is: Millennials

Millennials are characterized by their strong emphasis on social responsibility, sustainability, and ethical consumption. This generation tends to prioritize companies and brands that demonstrate a commitment to social issues, environmental concerns, and community engagement. In the context of hospitality, Millennials often seek out establishments that actively participate in socially responsible practices, such as using sustainable resources, supporting local communities, and promoting inclusivity and diversity. They are more likely to research and choose accommodations and services that align with their values regarding social impact. This generation's influence has driven many businesses in the hospitality sector to adopt and showcase their social responsibility initiatives in order to attract and retain Millennial customers. Their expectations have raised awareness across the industry about the importance of transparency and accountability regarding social and environmental practices.